Prime numbers

How much do Russians spend on condoms

Yesterday, Roszdravnadzor banned the sale of condoms of the British brand Durex in Russia. The reason was that the products did not pass the tests and registration in Russia. Today, representatives of the agency explained that the British Reckitt Benckiser Healthcare (UK) Ltd has submitted documents for the registration of DurexR Real Feel Condoms from Synthetic Latex and DurexR Condoms with anesthetic, as well as for amendments to the registration certificate for Durex Condoms (here the name, address, place of production has changed and the type of medical device has been clarified).

After completing the registration procedure, products can be returned to store shelves. In the meantime, all Durex condoms have been removed from sale - they can not be purchased either in retail stores or online, says Alexei Gayday, general director of the Tochka Lyubvi chain of stores and the Internet hypermarket Condom-Shop.Ru. In his opinion, demand will be redistributed between other brands - Contex, Vizit, Masculan, Okamoto, Sagami. "We contacted a company representative last week. There was a recommendation to remove the goods from the windows for two weeks. The manufacturer promised to solve the problem within three weeks," says Gaidai. He keeps the remaining goods; if after three weeks the certification issue is not resolved, the company will return.

According to him, the market in Russia is much more concentrated: in the West, many other brands that are not represented here are sold, and there is no clear sales leader. Life around found out which condoms Russians buy.

90 %

condoms sold
in specialized stores, latex. Polyurethane buy less, as they are significantly more expensive


10 %

sales accounted for
on prolonged,
and about the same for relief
condoms


3 500 000

condom packaging Russians bought in the first months of 2016

The leaders in sales in Russian pharmacies were Contex (40,5 % in kind) and Durex (25,3 %), Vizit (12,4 %)Viva (8,7 %) and Sico (6,3 %). Eros Budget Sales Increased (34%) and "Horoscope of love" (28%).

The specialized shops "Point of Love" and Condom-Shop.Ru on Contex have 18 %, on Durex - 17 %, on Masculan - 14 %, on My.Size and Sico - 9% each, on Okamoto and Sagami - 8% each.

Contex brought 41,6 % revenue from condom sales in pharmacies in the country, and Durex -39,3 %. It is noteworthy that the share of revenue from Durex in the first quarter increased by54 % compared to the same period last year.

Russians bought 3.5 million packs of condoms in the first months of the year. It's on20% less last year's sales, while they spent on them11% more (627.2 million rubles).


Sources: DSM Group, "Point of Love" and Condom-Shop.Ru

Cover: bzyxx via stock.adobe.com

Watch the video: Fake Russian Facebook accounts spent over $100,000 in political ads - TomoNews (December 2019).

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